Multimedia story with Paige Alvarez. It’s a chilly morning and you’re headed to class for your 8 a.m. lecture hall. You’re walking through the courtyard, letting out a wide yawn, when you have the sudden urge to caffeinate yourself in the best way that you know how: coffee. You slow to a stop in the middle […]
Brand vs. convenience: What it means to coffee consumers at WCU
December 5, 2015 by Kayla Brookshire
Filed Under: Final projects Fall 2015, Home Tagged With: brand vs. convenience, coffee habits, consumerism, einsteins, hillside grind, java city, Starbucks, students